LARTE Design opens 2026 with LARGENDA, a full styling program developed for the Lamborghini Urus SE, marking a clear evolution of the brand’s design language. Built around sharper surfacing, more assertive proportions, and extensive use of premium materials, LARGENDA reinterprets the hybrid super-SUV with a stronger, more technical visual character.
The Lamborghini Urus SE already represents a new phase for the model line, combining a twin-turbo V8 with plug-in hybrid technology. LARTE’s approach does not compete with the car’s performance narrative but translates it into form. The result is not cosmetic excess, but a cohesive design package that aligns with the Urus SE’s positioning as a high-performance luxury hybrid.
At the front, LARGENDA introduces a redesigned bumper with enlarged air intakes, sharper edges, and more pronounced aerodynamic elements. Carbon fiber dominates the splitter and surrounding trim, emphasizing width and lowering the visual center of gravity. The hood receives contrasting sections that reinforce the aggressive, technical theme while visually guiding airflow toward critical cooling zones.
The side profile is defined by sculpted extensions around the wheel arches and side skirts that tighten the overall silhouette. These components visually connect the front and rear sections, creating a continuous line of tension across the body. Large forged wheels with colored accents complement the two-tone exterior treatments, further underlining the customized, performance-focused identity.
At the rear, LARTE continues the angular design language with a reworked diffuser and sharper bumper geometry. Carbon fiber elements frame the lower section, adding depth and emphasizing the width of the vehicle. The design avoids unnecessary ornamentation, focusing instead on strong surfaces and precise transitions between materials.
Material selection is central to the LARGENDA concept. Exposed carbon fiber, high-gloss finishes, and carefully matched color schemes are used to create contrast without disrupting the factory design balance. The kit is intended to feel integrated, not aftermarket, preserving the premium character expected from a vehicle in this segment.
LARTE positions LARGENDA as more than a body kit. It is presented as a visual identity for owners who want their Urus SE to reflect individuality without sacrificing coherence or build quality. Every element is shaped to feel intentional, with attention to fitment and surface alignment that matches OEM standards.
With LARGENDA, LARTE Design signals a shift toward more architectural, surface-driven styling, moving away from decorative aggression toward structured, performance-inspired design. For the Lamborghini Urus SE, this means a look that matches its hybrid powertrain: advanced, assertive, and engineered with purpose.
For enthusiasts and collectors, LARGENDA represents a way to turn the Urus SE into something more personal, without breaking the design logic that defines Lamborghini. It is a statement of form following function, translated into a bold, unmistakable visual presence on the road.
